By 
- Describe the services on your first client proposal.
- Check advertising and content permissions separately.
- Compare the full setup and renewal cost for your team.
What will your agency do for clients?
A marketing agency can mean several different businesses. One founder manages paid campaigns. Another makes videos, runs social accounts and builds websites. Those proposals should not be treated as the same licence application.
Write the services from your first three intended client packages in plain English. Include who creates the content, who publishes it and whether you pay advertising platforms on the client’s behalf. Use that list when reviewing the activity options in Dubai’s setup process.
Where do extra permissions come in?
Review the commercial activity and the actual campaign separately. An agency licence does not settle every question about an individual advertising creator, a location shoot or a regulated client’s promotion. Check the National Media Authority’s Advertiser Permit guidance for its scope and exemptions.
For example, a proposal covering monthly social posts, a filmed interview and a public workshop contains three different delivery tasks. Ask which activities and permissions support each one. This is easier while the proposal is still a draft than after you have promised a launch date.
Compare locations against how you work
A remote team serving overseas clients has different practical needs from an agency sending staff to local shoots every week. Discuss client locations, premises, staff and any mainland operating requirements when comparing free zone and mainland options.
- Check the exact licensed services and any activity exclusions.
- Include visa capacity and workspace in the quote.
- Ask who handles campaign permits and third-party approvals.
- Budget for renewals, software and professional support.
Get the client paperwork ready too
Use a service agreement that says what you deliver, how revisions work and who approves publication. Set out access to ad accounts, ownership of artwork and what happens when the relationship ends. Keep the client’s media spend separate from your agency fee in the proposal and discuss the accounting treatment with your accountant.
Kompani Setup can help turn your planned service list into a company formation brief and an itemised quote. Bring a sample proposal and your hiring plans to the conversation. They are more useful than choosing an activity because another agency uses the same label.
